One of the most well-known scions in the beauty game, Aerin Lauder has made her own imprint on the family brand. Since launching AERIN Beauty in 2012, the Estée Lauder luxury lifestyle spin-off has continued to blossom under her guide, adding much-coveted homewares, fashion accessories and beauty products to its product offering.
After generously supporting BAZAAR Australia’s recent BAZAAR In Bloom fashion fundraising gala, we caught up with the beauty doyenne to discuss why women’s fertility is an issue close to her heart, and hear about the newest addition to the AERIN Beauty fragrance family.
I believe all women deserve the opportunity to become a mother. It’s the most special gift in the world, so I am proud to support this cause.
Building a family and following my passion to start my own brand. I am really proud when someone tells me they love my products. Everything we create is a result of a long process so it needs to be extraordinary.
I think in life—whether it’s in your work or personal life—the idea of having a role model is really important. My mother was an incredible one and she taught me all about the importance of being a good mother. She has always told me: “You only have one chance to be a good mother. Try your hardest.” That’s something I strive for, particularly when I’m juggling work and family. My grandmother was an incredible businesswoman—she taught me the importance of passion, style, hard work, family and, of course, all things beautiful.