Heyday raises $3M for personalized skincare and facials


Heyday has raised $3 million in seed funding led by New York’s Lerer Hippeau Ventures.

The company’s stated goal is to take facials “out of the spa” and make them more accessible to a wider range of customers. Founder and CEO Adam Ross’ background in finance might not make him the most obvious candidate to lead a skincare startup, but he said he first got to explore the beauty industry from his vantage point of investment banking.

Ross also recalled hearing women’s complaints about “how difficult it was to get a facial.” Specifically, he said the options are limited to costly, high-end facials and “random little places that are generally cheap in a bad way,” with nothing available “in the middle.”


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