How natural beauty brands are wooing Indian millennials


It listed nature-based formulas and homeopathic remedies for a variety of ailments. Freshly graduated in industrial design from Parsons in New York, Arora began making concoctions listed in the book to help her grandmother, who had suffered deep pigmentation after many months of radiation therapy. Curious to understand how plants and herbs interact with the human body and are absorbed into the skin, Arora collaborated with a biochemist from Pittsburgh University to develop a new line of plant-based, vegan skincare products that she launched this year as First Water Solutions.


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