IsaDora, Sweden’s Most Popular Makeup Brand Is Coming Back to the States



When a beauty brand rules an entire country as the #1 best-selling makeup line, you know it’s gotta be good. When it also happens to be wallet-friendly enough to be sold at Walgreens? Get ready to thank the beauty heavens. Swedish brand IsaDora is coming to the US.

IsaDora is the best-selling color cosmetics brand in Sweden, according to statistics from The Swedish Cosmetics, Toiletry and Detergent Association, reports WWD. Nailing the line between the luxe feeling you get with high-end boutique makeup and the deal high you get from drugstore beauty, IsaDora is launching on this month.

If the brand (already sold in department and drugstores in 40 countries around the world, according to WWD) looks familiar, that’s because it is. The line was sold at Walgreens here in the US back in 2005 when Walgreens was first building out its beauty aisle before it disappeared from shelves in 2008.




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